WHO WE ARE

We are public relations experts. More than that, we are collaborators, innovators and creators. We are boutique so we are small, but we have big experience and even bigger ideas. Most importantly we are your champions and we will work tirelessly on your behalf.

An Integrated Marketing and PR Agency, Helping You Make an Impact!

Public Relations

Midea fuses human insights and technology to inspire and create change for clients around the globe.

We are a full-service digital, mobile and social media marketing services provider with a global specialist team supporting the world’s most connected brands.

Our team delivers fully integrated, turn-key digital solutions to brand marketers and communicators through five distinct service areas: Strategy, Content, Influencers, Technology and Analytics.

STRATEGIC PLAN

Midea PR crafts 360 degree programming rooted in core insights and backed with sound research. Our explorer community is made up of brand planners and analysts that leverage our unique tools to dig deep and understand early opportunities that help increase a brand’s relevance, ultimately paving the way for creative inspiration and positive change.
CONSUMER INSIGHTS

Our team understands that to drive messaging to target audiences means we first have to recognize what matters most to them. We evaluate behaviors and beliefs of our consumers to help shape client messaging that will not only resonate but inspire audiences to share in our missions.
INNOVATIVE IDEAS

No successful campaign has ever existed without a brave idea at its core. Innovative ideas – grounded in research and insights – are what differentiate and elevate a company or brand from the rest. Our Creator community leads the charge around developing innovative ideas that create change worthy of awe and action for our clients.
MEDIA RELATIONS

Where should a brand or category tell its important stories? Midea identifies, engages and inspires media outlets and influencers to report your news in the most authentic and compelling ways. Our connector community, is made up of communication experts who have dedicated their careers to the art of storytelling. By identifying the most trustworthy approaches to sharing a client story, we can leverage our dedicated personal relationships with traditional and digital journalists to get key messaging out to strategic audiences.
EXPERIENTIAL MARKETING

Midea PR not only helps clients insert their messaging into relevant conversations, we know how to keep a brand top of mind and positive for consumers. Our teams can identify or create activities, stunts and events that will allow a brand to reach their target audience with face-to-face communication. We deliver exciting and inspirational ideas that are actionable for the brand before, during and after each key experience is created.

Proprietary Offerings

Midea applies unique communications, marketing and media techniques to support some of the most well-known and talked about brands. Our exclusive offerings include planning, creative, content development, execution and measurement methodologies that help clients reach their target audiences and stay relevant in today’s world.

BRAND VOICE

We help brands create powerful, discernable voices in traditional and social/digital media environments through Brand Voice. Relying on rich audience profiling data, Midea creates unique personas for brands that dictate social personality, tonality and voice, and visual style. The result? Higher-performing storytelling and campaign activations among targets who view brands as more interesting, approachable, and human.
RELEVANCE ROADMAPS

Along with the evolution of our agency came a new approach to planning. Our experts have designed a pathway that understands and dissects why consumers only allow 1% of outside messaging to break through the clutter. Through series of techniques, we can home in on the content that is worthy of an audience’s attention.
RELEVANCE FINGERPRINT

Relevance Fingerprint is our data-driven analytics methodology for understanding the prevalence, intensity and qualitative dimensions of brand relevance.
DELTA SET

Combining stakeholder surveys, research and other analytics we can collect sound data to answer the simple but fundamental question: What’s the change — or delta — between people exposed and people not exposed to the communications we help create?

Strategic Partnerships

At Midea, we’ve built strategic partnerships with the world’s most important and influential journalists and media outlets. Our close, personal relationships deepen the authenticity of our client stories and broaden the opportunities available to them for reaching each important target audience. We keep our finger on the pulse and react in real-time when it comes to inserting messaging into current events and trending conversations. We provide each client with ongoing intelligence about media changes, editorial focuses and risks or benefits that result from sharing each strategic external message.

OUR PRACTICES

Brand
Marketing

Crisis
Management

Digital
& Social

Media
Relations

Public
Affairs

Reputation
Management

Research
& Analytics

Strategic
Integration

OUR SECTORS

Consumer Products
& Services

Energy
& Utilities

Financial &
Professional Services

Food, Beverage
& Agribusiness

Healthcare
Service

Manufacturing
& Industrials

Public &
Development Sector

Technology
Sector

WHAT MAKES US UNIQUE

Companies make things. Brands make meaning.

Branding is not a project. Branding is not one person or department’s job. more...

Triggering Mutual Interaction

We are experts at finding creative ways to insert our clients into important discussions. more...

Imagine what we could do with your brands...

Great ideas give way to great publicity. A well-designed and executed PR campaign more...

Shifting from Reactive to Proactive

All of our public relations programs take a proactive and collaborative approach – more...

MAKING AN IMPACT

Don’t Miss an Opportunity to Make an Impact! Look around at the most successful brands you know. Without exception, they built their business by making smart use of the media. But how does an outsider gain access to the networks that can make or break a brand?

That's where we come in. We know how to make a difference where it matters the most.

Digital

Midea Digital fuses human insights and technology to inspire and create change for clients around the globe.

We are a full-service digital, mobile and social media marketing services provider with a global specialist team supporting the world’s most connected brands.

Our team delivers fully integrated, turn-key digital solutions to brand marketers and communicators through five distinct service areas: Strategy, Content, Influencers, Technology and Analytics.

STRATEGY

Midea Digital crafts people-centric digital strategies that make your brand a natural part of online pursuits, not an interruption. We rely on data to understand why your audiences use digital and social media in the first place, shaping bold ideas that inspire and create change, one click, post, or share at a time.
CONTENT

Our team creates branded content that stops audiences in their tracks. We do it by synchronizing the stories brands want to tell with the topics people care about, all at the speed of culture. From pins to posts, tweets to animation, Web films and more, our team crafts arresting content for social, mobile and digital channels, spanning owned, earned and paid media.
INFLUENCERS

Who are your brand or category’s most important voices? We know. Midea identifies, engages and inspires tastemakers to tell your story in authentic ways. From product reviews to sponsored content and even support during a crisis, Midea Digital helps brands engage the influencers their targets trust.
TECHNOLOGY

Our in-house digital design and development team applies the latest technology to build powerful brand experiences, including responsive Web sites and branded content hubs, mobile and social apps, and more. Midea Digital’s “human-first” approach ensures we deliver more than just shiny tech. We architect digital solutions that foster interaction.
ANALYTICS

Midea Digital helps clients make smarter marketing, communications and business decisions by harvesting and deciphering digital signals. Our dedicated analytics experts apply social listening and behavioral tracking tools to understand audience needs and actions, delivering more than just raw data. We deliver actionable intelligence our clients need.

Proprietary Offerings

Midea applies unique digital and social media marketing techniques to support some of the world’s most connected brands. Our exclusive offerings include planning, execution, and measurement methodologies that help clients market, communicate and sell with speed, precision, and consistency.

THE LINK

Midea helps brands work at the speed of culture with The LINK, the world’s largest relevance engine of nimble engagement centers supporting 250+ brands in nearly 30 regions of the world.

The LINK allows our teams and clients to spot and act on marketing opportunities faster than ever before. It is used for brand building activities such as customer and influencer marketing, branded content creation and distribution, community management, customer service, and brand protection applications such as real-time crisis management.
DIGITAL ECOSYSTEM

We’re channel agnostic and share your story where it’s most powerful, not simply on today’s trendiest platform. Midea’s Digital Ecosystem process leverages audience insights to map brand, partner and influencer channels, articulating how each uniquely inspires and creates change among your targets.
INFLUENCER RADAR

Influencer Radar is a holistic approach to identifying and activating the right influencers for ongoing relationship building and short-term campaign support, using both paid and earned strategies. We go beyond basic reach metrics or score rankings and calculate influence through a qualitative and quantitative brand relevance filter. Midea selects tastemakers based on several critical factors including topical credibility, content creation quality and effectiveness, demographic and psychographic alignment, and brand fit.
SALESDRIVER

We apply precision social media marketing techniques that help sales professionals convert prospects to customers faster than ever before. Midea analyzes the social footprints of individual targets, identifies key interests and online behaviors, and helps sales teams surround them with relevant content where they live online.
BRIGHT MINDS

Bright minds don’t always think alike. But they can think together. Midea’s Bright Minds is a global initiative where a dazzling community of creative minds drawn from a range of industries come together to conceive big ideas.

Strategic Partnerships

At Midea, we’ve built strategic partnerships with the world’s most important digital and social platforms and technology providers. Our team boasts close working relationships and deep platform expertise with leading social platforms, listening and social business tools, advertising networks and more. Our clients benefit from platform-centric thinking, access to betas and other exclusive offerings, dedicated platform-side support, and preferential rates and terms. In addition, Midea provides every client with ongoing intelligence about key platforms including case studies, how-tos, and analysis of major changes and new offerings.

JOIN OUR TEAM

Interested in joining a team filled with the brightest and best in the industry? Then, Midea is for you. We’re the nice guys who kick ass, and we offer employees a dynamic and exciting place to work. We recognize that our people are what differentiate us. We foster curiosity, creativity, collaboration, drive and bravery in our core values, and we believe that hiring and retaining the best employees who embody those characteristics are a prerequisite to client satisfaction, business development and financial performance. We take care to create a friendly, stimulating, team-oriented work environment. And while our employees work hard, the Midea style is supportive, warm and welcoming.

READY TO INSPIRE & CREATE CHANGE TOGETHER? CONTACT US

LOOKING FOR AN AGENCY PARTNER?

DO YOU HAVE A MEDIA INQUIRY?

DO YOU NEED CRISIS SUPPORT?

ABOUT US / PR / CONSULTANCY / DIGITAL / CAREER / CONTACT

LOOING FOR AN AGENCY PARTNER?
DO YOU HAVE A MEDIA INQUIRY?
DO YOU NEED CRISIS SUPPORT?

Email our corporate headquarters for
immediate crisis assistance and for general inquiries
Midea - Tower A, Jinnah Avenue,
Centaurus, Islamabad.

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